Thongchad Boonyou
Managing Director
Dr. Thongchad founded Hook Architects and leads the organisation's strategic direction across all service lines — BIM Management, BIM Production, and Software Development. With deep expertise spanning architecture, BIM workflows, and technology management, he bridges the gap between construction domain knowledge and digital innovation.
Education
- · PhD — Assumption University of Thailand — Innovation Technology Management
- · MBA — Assumption University of Thailand — Business Administration
- · B.Arch — KMITL — Architecture
Certifications
- · Professional Architect (Licensed)
- · BIM Manager
- · Autodesk Revit Professional Certification
Portfolio
94+ projects · March 2016 (Founder)
Grichananont Hanthayung
Software Project Manager — Executive Partner
Grichananont leads the Goodwill software development team as Project Director and Executive Partner. He oversees the full software delivery lifecycle — from requirements gathering and architecture through to deployment and client handover.
Education
- · M.Sc — KMUTT — Information Technology
- · B.Sc — KMUTNB — Data Science
Portfolio
9 software projects · June 2019
Wariyaporn Wannapin
Senior Software Developer
Wariyaporn is a Senior Software Developer contributing to front-end and full-stack development across multiple product lines. With expertise in React, Next.js, and TypeScript, she plays a key role in building user-facing features for the team's C-SaaS products.
Education
- · B.Sc — Maejo University — Business Information Systems
Portfolio
6 software projects · May 2021
Noppadon Jaroenchaow
Senior Software Developer
Noppadon is a Senior Software Developer specialising in full-stack development and system architecture. He contributes across the entire product portfolio, with particular involvement in internal tooling and client-facing applications.
Education
- · B.Sc — Maejo University — Business Information Systems
Portfolio
7 software projects · June 2021
Kornkawi Thongphokha
Accountant Manager / Cross-team Advisor — Executive Partner
Kornkawi is a cross-team Executive Partner who bridges the BIM and software divisions. With an architectural education, an MBA, and over eight years of experience across 83+ projects, she brings deep construction-domain expertise to the software development process.
Education
- · MBA — Ramkhamhaeng University — Business Administration
- · B.Arch — Naresuan University — Architecture
Portfolio
83+ projects (BIM + Software) · October 2017